Digital Marketing Specialist

Location: Bengaluru

Job Description:

We are seeking a talented Digital Marketing Specialist to join our dynamic team in Bengaluru. The ideal candidate will be responsible for developing, implementing, and managing digital marketing campaigns that promote our company's products and services. This role requires a strategic thinker with hands-on experience in various digital marketing channels.

Key Responsibilities:

• Develop and execute comprehensive digital marketing strategies to drive online traffic, generate leads, and enhance brand visibility.
• Manage and optimize pay-per-click (PPC) campaigns across Google Ads, Bing Ads, and other platforms to maximize ROI.
• Oversee and manage social media accounts, creating engaging content and implementing growth strategies to increase followers and interactions.
• Monitor and analyze website traffic, conversion rates, and other key performance indicators (KPIs) using tools such as Google Analytics.
• Collaborate with content creators, designers, and developers to ensure cohesive and effective marketing initiatives.
• Conduct market research and competitor analysis to identify new opportunities and stay ahead of industry trends.
• Develop and manage email marketing campaigns, including segmentation, A/B testing, and performance tracking.
• Create and manage budgets for digital marketing initiatives, ensuring cost-effectiveness and alignment with business goals.
• Provide regular reports on campaign performance and make data-driven recommendations for improvement.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in digital marketing, with a strong understanding of SEO, PPC, social media, email marketing, and content marketing.
• Proficiency in digital marketing tools and platforms, including Google Analytics, Google Ads, social media management tools, and CRM systems.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Strong communication skills, both written and verbal, with a keen eye for detail.
• Ability to work independently as well as part of a collaborative team.

If you are a results-driven individual with a passion for digital marketing, we invite you to apply and be part of our innovative team in Bengaluru.