🖋️ Online Advertising Campaign Copywriter (Remote) – $78,412/year

About the Role

Are you a creative powerhouse who knows how to write punchy, persuasive copy that gets results? We’re looking for a Remote Online Advertising Campaign Copywriter who’s ready to transform ideas into powerful words that convert. This role blends creativity and strategy—you’ll craft impactful ad copy, headlines, slogans, and calls-to-action that drive digital campaigns across channels.

As a key player in the creative and marketing teams, you’ll help shape brand voice, spark customer interest, and drive campaign success through strategically written content. Your work will directly impact how people experience digital brands and inform their purchasing decisions. With each word, you have the power to inform, inspire, and generate conversions that matter.

You’ll collaborate remotely with marketing leads, designers, digital strategists, and product managers to create ad copy that is both visually aligned and performance-driven. You'll be challenged to deliver messaging that resonates across diverse channels, including paid social, PPC, banners, display networks, landing pages, and retargeting ads. Your insight into marketing trends and deep understanding of digital buyer behavior will make your content both timely and effective.

Role Objectives

Strategic Copywriting Goals

• ✍️ Create sharp, engaging copy for digital advertising campaigns across social media, Google Ads, display banners, and email.
• 🧠 Use data and testing feedback to refine copy performance.
• 📢 Align copy with brand voice and campaign goals.
• 📈 Help increase CTR, conversions, and engagement through messaging strategy.
• 🌎 Ensure content remains SEO-friendly, user-centric, and highly readable.

Key Responsibilities

Daily Writing and Campaign Development

• 🌍 Write ad copy for Facebook, Instagram, LinkedIn, Google Ads, TikTok, and programmatic platforms
• 📊 Monitor KPIs such as CTR, CPC, engagement, and conversion rates to improve performance
• 🎓 Edit and adapt messaging for A/B testing to identify high-performing content
• 📃 Manage content calendars and collaborate on campaign timelines

Team Collaboration

• 🔧 Collaborate with designers, marketers, and media buyers for cohesive campaigns
• 🔍 Study market trends and evaluate rival campaigns to shape ad tone and messaging
• 💬 Attend team meetings to align on campaign goals and creative direction
• 🚀 Brainstorm with stakeholders on innovative content strategies

Content Effectiveness

• 🏆 Craft strong CTAs that inspire immediate action and improve engagement
• 📓 Ensure consistency in voice, grammar, punctuation, and structure across all platforms
• 📈 Track ad copy impact and iterate messaging to reflect audience feedback and trends

Requirements & Qualifications

Must-Have Credentials

• 🎓 Bachelor’s degree in Marketing, Communications, English, or a related field
• 📅 Minimum 2 years of experience writing digital advertising copy
• 💬 Deep understanding of social media and PPC advertising platforms
• 📚 Working knowledge of performance metrics and analytics tools
• 🌐 Familiarity with SEO principles related to paid media
• 🧐 Analytical skills with a strategic approach to messaging
• 📝 A professional portfolio showcasing digital ad content is essential

Preferred Skills

Additional Knowledge Areas

• 💰 Experience writing for e-commerce or direct-to-consumer campaigns
• 📊 Proficiency in Google Ads Manager and Meta Business Suite
• 🕹️ Basic understanding of HTML and CMS platforms like WordPress
• 📈 Awareness of behavioral targeting and consumer journey mapping
• 🌟 Exposure to branding, visual storytelling, and UX writing is a plus

What You’ll Bring

Personal and Professional Attributes

• 👍 Strong sense of clarity, simplicity, and intent in writing
• 🏃‍♂️ Ability to work under pressure and meet deadlines with quality content
• 👁️ Eye for formatting and copy presentation to increase readability
• 🤝 Positive energy, collaborative mindset, and openness to feedback
• 💃 Comfort working across diverse cultures and digital formats

Benefits

What We Offer

• 🪙 Fully remote and flexible work environment with support
• 💼 Annual salary of $78,412 with scope for bonuses based on performance
• 🧠 Freedom to explore creative directions and own your content strategy
• 📚 Continued learning through paid access to top-tier writing resources
• 👥 Collaborative culture focused on innovation, diversity, and inclusion

Why This Role Matters

Business and Brand Impact

In an attention-driven economy, words matter more than ever. As a copywriter, your language becomes the medium that communicates value, emotion, urgency, and clarity. Your campaigns won’t just capture eyes—they’ll earn clicks, spark interest, and influence decisions that drive growth. Every phrase you write is an opportunity to connect deeply with the audience and advance strategic goals.

Your voice will help companies develop a recognizable identity and stay competitive in saturated markets. In this position, your performance directly affects advertising ROI, customer acquisition, and brand loyalty. That means your writing won’t just fill space—it will lead to results.

Career Growth Path

Potential Progression

• 🔹 Copywriter → Senior Copywriter
• 🔹 Senior Copywriter → Copy Director
• 🔹 Copy Director → Creative Strategist or Marketing Head
• 🔹 Explore freelance consultancy or content agency leadership

Work Culture

Team and Environment

• 🌟 Culture of recognition, open feedback, and high creative standards
• 🙌 Supportive team dynamics across global time zones
• 🔗 Transparent communication and collaborative brainstorming sessions
• 💛 Balance between innovation, accountability, and well-being

Final Word

The Opportunity Awaits

If you love shaping narratives, experimenting with words, and optimizing every line for engagement, this role puts you in the driver’s seat of marketing creativity. Your ideas will inspire action, and your copy will become part of campaigns that leave an impression. Whether it’s through a witty headline, a persuasive CTA, or a scroll-stopping ad sentence, you’ll make a real difference.

Call to Action

Ready to make a difference? Apply now! Published on: Apr 18, 2025