Online Brand Reputation Manager (Remote) - $87,000/Year

🚀 Join a Team Driving Digital Influence

Are you passionate about managing online narratives and protecting brand equity across the digital ecosystem? As an Online Brand Reputation Manager, you'll take charge of how our brand is perceived across the web, from search engine results and social media platforms to review sites and digital communities. This remote opportunity is ideal for a tech-savvy strategist who excels in innovation, data analysis, and real-time brand protection. You'll be at the forefront of digital transformation, using advanced tools and analytics to shape how audiences interact with and perceive our organization online. With consumers turning to online platforms for every purchase decision, our brand's reputation is a crucial part of our success, and you'll play a key role in shaping that image for millions.

🌐 Role Overview

Key Mission

To oversee online sentiment, reputation management, and crisis communication through a data-driven, tech-enhanced lens. You will implement white-hat SEO strategies and AI-powered sentiment tools to enhance our brand’s visibility and sentiment metrics across multiple platforms.

Strategic Objectives

Maintain a consistent, positive brand image across all digital touchpoints
Respond in real-time to emerging brand threats using automated alert systems
Build public trust through ethical and transparent online communication
Collaborate with product, customer success, and digital teams to unify brand messaging

⚖️ Core Responsibilities

Monitoring & Analysis

📊 Track digital sentiment using advanced platforms like Talkwalker and Brand24
🔍 Use analytics tools such as Google Alerts, NetBase Quid, and Mention for real-time data aggregation
📉 Conduct deep-dive analysis of sentiment fluctuations and establish root cause correlations
💻 Develop automated sentiment scoring dashboards integrated with Power BI or Tableau

SEO & Search Management

👨‍💻 Collaborate with SEO teams to monitor and enhance branded SERP performance
🔧 Displace negative content through strategic backlinking, press syndication, and digital PR
🧠 Implement ethical, white-hat SEO strategies to promote high-ranking, positive content
🧮 Continuously A/B test keyword strategies to elevate brand discoverability

Crisis Prevention & Communication

🛲 Develop response strategies for potential brand-impacting incidents
📒 Create and update crisis communication playbooks for different digital scenarios
🗨️ Train customer-facing teams in coordinated messaging during high-impact events
🛡️ Simulate brand threat scenarios for preparedness assessments

Engagement & Outreach

🤔 Identify brand ambassadors and leverage micro-influencers for targeted campaigns
🤷 Manage tone-consistent responses to public feedback, reviews, and social media comments
✍️ Oversee the development of evergreen content to reinforce the brand mission
🌐 Utilize community forums and digital engagement strategies to amplify brand loyalty

💡 Tools and Technologies We Love

Reputation Management Platforms

Talkwalker, BrandMentions, NetBase Quid for real-time sentiment and keyword tracking

Analytics & Reporting

Tableau, Power BI, and Google Data Studio for interactive dashboard visualizations

Sentiment & AI Analysis

NLP-based sentiment tools such as MonkeyLearn and Lexalytics
AI-based moderation bots and escalation workflows

SEO & Optimization

SEMrush, Ahrefs, Moz, and BrightLocal for backlink audits and visibility enhancements

Social Media Monitoring

BuzzSumo, Sprinklr, and Meltwater for influencer identification and conversation tracking

📚 Qualifications That Set You Apart

Educational & Professional Background

🎓 Bachelor’s degree in Marketing, Data Science, Communications, or a tech-related field
🔹 4+ years of experience in online reputation management, PR strategy, or digital SEO

Technical & Soft Skills

🧰 Experience managing large-scale ORM dashboards with multiple brand verticals
🤝 Strong cross-functional communication skills
📈 Expertise in data visualization and performance storytelling
🧩 Familiarity with keyword clustering and content optimization models

🥇 Measurable Success Metrics

KPIs to Track Impact

📊 25% boost in sentiment scores across Google, Trustpilot, G2, and Glassdoor within 90 days
🌟 40% increase in positive branded search engine visibility across all regions
🌎 20% improvement in Net Promoter Score (NPS) linked to brand sentiment
🔄 Reduction of response time by 60% using automation tools and smart alerts

🪜 What You’ll Gain

Benefits & Perks

🎓 Full reimbursement for advanced certifications in digital PR, AI, and online sentiment analytics
🌊 Flexibility to work from anywhere while managing global brand footprints
🌟 Collaborate with top-tier teams across marketing, engineering, and strategy departments
🏠 Receive an annual stipend for home office technology upgrades and virtual wellness support
🎈 Eligible for quarterly performance bonuses based on ORM and sentiment KPIs

📊 Our Data-Driven Culture

Noteworthy Achievements

📈 42% YoY growth in positive brand sentiment engagement across all digital platforms
✨ Recognized as one of the fastest-growing and most trusted brands in our category
🚀 4.9/5 average review rating from users across major feedback platforms
🔧 Managed and neutralized seven high-risk brand incidents with zero long-term damage

📅 Work Schedule & Flexibility

Daily Structure

🌐 Fully remote work setting
⏰ Core collaboration hours between 10 am–4 pm EST
✅ Weekly cross-team strategy huddles and virtual townhalls
📆 Quarterly brand audit reviews and planning cycles

🚀 Our Vision for the Future

Tech-Enhanced Brand Trust

🔌 Advance trust and loyalty through machine-learning-based sentiment tracking
🚀 Use predictive analytics to anticipate and resolve reputational risks
🌐 Foster community-building through purpose-driven brand storytelling
🔍 Promote accountability and transparency through real-time reputation dashboards

Online Brand Reputation Manager

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