🚀 Online Facebook Ads Specialist (Remote)

🎨 About the Opportunity

Are you a Facebook Ads genius who sees numbers as a playground and campaigns as an art form? Do you find yourself dreaming in ad copy and scrolling your feed thinking, "I could do this way better"? You might be the algorithm-whispering, click-converting, data-dancing marketing magician we’ve been looking for. Join a remote team of creatives, strategists, and digital daredevils running ads and creating thumb-stopping experiences across the Facebook universe. With an annual salary of $90,000, this role isn’t just about spending ad dollars—it’s about sparking imaginations and scaling impact in clever, conversion-driven ways.

🌟 The Story So Far

Once upon a click, we started as a team of dreamers determined to disrupt digital marketing. We didn’t want to blend in—we tried to stand out boldly. What began with small A/B tests and limited budgets turned into a digital storytelling powerhouse. We’ve turned clicks into conversations, scrolls into stops, and ROIs into industry benchmarks. We believe every ad is an opportunity to entertain, educate, and inspire. We’re seeking a Facebook Ads Specialist who shares our drive to combine analytics with artistry and strategy with spark.

🎯 Role Responsibilities

🔍 Campaign Development & Strategy

🎯 Build & Launch Campaigns

🎯 Launch and manage innovative Facebook ad campaigns with the perfect blend of audience psychology and visual creativity
🧠 Collaborate with writers and designers to bring bold, hilarious, or heartfelt campaigns to life
🧪 Develop multivariate tests and experiment with copy, layout, CTAs, and targeting to discover high-performing combinations

🛠 Optimization & Management

📊 Implement real-time optimizations based on key performance indicators like engagement, cost-efficiency, and conversion rates
🔁 Create systems for campaign iteration, tracking what worked, what flopped, and what needs a second life

📈 Analytics & Reporting

🔎 Performance Metrics

📉 Monitor essential performance metrics: CTR, CPC, CPM, ROAS, CPA, and beyond
🧮 Use Facebook Analytics, Meta Business Suite, and Google Analytics to dive deeper into the data pool and extract meaningful patterns

📊 Report Creation

📊 Translate numbers into narratives for stakeholders, using visual dashboards and concise summaries that even your non-marketing cousin could understand
🔁 Recommend pivots and strategies based on findings, always aiming to improve performance and surprise audiences

🎭 Creative Innovation

🎨 Ad Format Exploration

🎨 Design scroll-stopping content using dynamic creative formats—carousel ads, story ads, reels, instant experiences, and new experimental formats
💡 Take big swings with out-of-the-box campaigns inspired by trends, memes, pop culture, and user-generated content

🚀 Audience Engagement

🚀 Build irresistible offers and messages tailored to multiple persona segments—cool Gen Zers, busy entrepreneurs, curious learners, or even cat lovers
💬 Foster engagement and conversation in ad comments and feedback loops

🤝 Cross-Team Collaboration

🧩 Interdepartmental Sync

🧩 Work with product, branding, SEO, and analytics teams to ensure ads match campaign goals and voice
🎤 Lead creative brainstorms with a flair for fun—maybe even a themed costume day (pirates or space explorers?)

🗺 Journey Mapping

🗺 Map customer journeys from the very first-pixel impression to final conversion, identifying emotional triggers and logical steps
💞 Ensure every campaign supports a seamless, delightful user experience

🧰 Candidate Profile

🧠 Required Skills & Experience

📅 3–5 years managing Facebook Ads at scale, with proven success in B2C or B2B campaigns
🖥️ Mastery of Facebook Business Manager and Facebook Ads Manager, including dynamic ad creation and advanced targeting
🧪 Deep knowledge of A/B testing, UTM parameter usage, retargeting strategies, and pixel implementation
📽️ Basic video editing or visual design skills using tools like Canva, Adobe Creative Suite, or InVideo are a bonus

😎 Key Soft Skills

🔥 A fierce creative spark that gets fired up by both data and design
✍️ Strong writing voice with a sprinkle of humor and a solid dose of persuasion
⏱ Ultra-organized and can manage multiple projects, deadlines, and last-minute tweaks like a pro
🧠 Quick learner who adapts to changes in algorithms, tools, and digital trends
🥳 Loves sharing ideas, learning new tricks, and geeking out with other creatives

💼 Perks & Work Culture

🥇 Benefits Snapshot

🌍 Work from literally anywhere with strong Wi-Fi
🕓 Flexible hours—night owl or early riser, it’s up to you
💰 Annual Salary of $90,000 paid on time (every time)
🧘‍♂️ Monthly wellness stipend for gym, yoga, therapy, or cookie dough therapy
🎓 Learning allowance for courses, books, and even cool industry events
🧩 Creative jam sessions that make brainstorming fun again
🎈 Celebrate wins, birthdays, and meme milestones with virtual team parties

👀 A Day in the Life

Wake up, grab your coffee (or chai), and hop on Slack for some morning meme magic and campaign check-ins. You analyze yesterday’s data, tweak targeting, and brainstorm a new carousel ad featuring dancing waffles (yes, they work). Mid-day, you lead a virtual brainstorming call wearing a chicken hat because why not? After a productive afternoon of testing new copy ideas and reporting results, you log off with the satisfaction of helping thousands of people discover something exciting—with a single thumb scroll.

💬 Team Testimonials

"This is where your wildest creative ideas actually get tested and celebrated! I once launched a campaign using ‘dad jokes’—and it worked!" – 🎯 Leo Patel, Ads Copywriter

"The freedom to be curious and experimental is unmatched. I’ve learned more in six months here than I did in three years elsewhere." – 📊 Amara Singh, Digital Analyst

🚨 Your Next Adventure Awaits

If you're bursting with ideas and can balance creativity with a strategy like a pro, this is your dream gig. We’re not looking for someone to play it safe—we’re looking for someone to shake things up, laugh a little, and win big.

Online Facebook Ads Specialist

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