Remote Employment Branding Specialist

Role Overview

Are you passionate about blending creativity with data to shape how organizations attract and retain top talent? Join us as a Remote Employment Branding Specialist and lead the charge in elevating our employer brand presence across digital platforms. In this fully remote role, you will have the opportunity to drive storytelling initiatives, leverage digital frameworks, and implement strategic branding practices that resonate with future talent. If you have a sharp eye for detail, a love for innovation, and a drive to leave a digital footprint that makes an impact, this role was crafted with you in mind.

Company Mission and Vision

We are on a mission to revolutionize how companies connect with talent through compelling employer narratives. Our journey is marked by bold innovation, rapid digital expansion, and a commitment to creating an authentic brand experience that transcends borders. As part of our vision, the Employment Branding Specialist plays a pivotal role in communicating our culture, values, and opportunities in ways that spark interest, build trust, and encourage applications from skilled professionals worldwide.

Key Responsibilities

Digital Brand Strategy

• Craft and execute comprehensive digital branding campaigns across channels such as LinkedIn, Glassdoor, and careers pages.
• Partner with internal teams to define and showcase the unique value proposition of working at the company.
• Audit existing brand content and recommend updates aligned with strategic objectives.

Content Development

• Create multimedia storytelling campaigns including videos, interactive graphics, and tech-forward visual assets.
• Author compelling employer blogs, employee spotlights, and branded email content.
• Develop content calendars and A/B test messaging strategies using tools like HubSpot or Mailchimp.

Analytics & Optimization

• Utilize platforms like Google Analytics, Tableau, and Sprout Social to track key branding metrics.
• Translate brand performance data into actionable insights that inform strategy.
• Optimize content for SEO using tools like SEMrush and Yoast, while incorporating natural phrasing that aligns with search intent.

Collaboration & Project Management

• Coordinate with HR, Marketing, and Recruitment to align branding with hiring goals.
• Manage cross-functional projects using platforms like Asana or Trello.
• Maintain documentation and project roadmaps to track deliverables and progress.

Work Environment and Culture

This role is entirely remote, offering unmatched flexibility and the freedom to innovate from anywhere in the world. Our culture values transparency, open collaboration, and digital-first problem-solving. With a dynamic team of professionals distributed globally, we celebrate diversity and creative autonomy. Virtual brainstorming sessions, asynchronous updates, and real-time collaboration tools are core to our working style.

Tools and Technologies

You will work with an arsenal of cutting-edge platforms and digital tools, including:

• Content Tools: Canva Pro, Adobe Creative Suite, Lumen5
• Project Management: Asana, Notion, ClickUp
• Analytics Platforms: Google Data Studio, Tableau, Hotjar
• Collaboration Software: Slack, Miro, Zoom
• SEO & Insights: Ahrefs, SEMrush, Surfer SEO

Familiarity with employer branding automation platforms or chatbot-based candidate engagement solutions (like Olivia or Paradox.ai) is a significant plus.

Qualifications and Experience

• 3+ years of experience in employer branding, digital marketing, or talent branding roles.
• Proven success in launching tech-enabled branding campaigns with measurable impact.
• Exceptional ability to develop and refine written content, supported by a track record of impactful storytelling and brand-aligned communication. That demonstrates original content strategy.
• Comfortable working with data and translating analytics into human-centric strategy.
• Prior experience working remotely or in distributed teams is preferred.
• An educational background in fields such as marketing strategy, corporate communications, people management, or comparable disciplines is a plus. Is advantageous.

What Success Looks Like

In your first 90 days, you will:

• Audit and refine our existing digital employer brand presence.
• Launch a refreshed content series highlighting our remote-first culture.
• Deliver data-backed reports on campaign engagement and candidate sentiment.

Over time, your efforts will shape how top-tier talent perceives our company, leading to higher application rates, improved candidate experiences, and stronger brand recognition in key talent markets.

Compensation and Benefits

The annual compensation for this opportunity is set at $51,857 $51,857, along with a rich array of perks designed to support work-life harmony and career growth:

• Fully remote work with flexible hours
• Annual learning stipend for upskilling courses or certifications
• Access to mental health and wellness resources
• Generous PTO, including mental health days
• Company retreats and virtual team-building events

Career Growth Opportunities

We believe in investing in our people. This role is designed to evolve into senior strategic positions, such as Employer Brand Lead, Digital Talent Strategist, or Global Recruitment Marketing Manager. We offer a robust internal mentorship program and prioritize internal promotion over external hiring.

Why You Should Apply

This isn't just a job—it's an opportunity to shape how the world sees our company. If you're excited about combining storytelling, digital tools, and data insights to make a lasting impression, then you belong here. Help us redefine how organizations build emotional connections with future talent.

Your Next Step Starts Here

Bring your creativity. Bring your insights. Bring your passion for innovation. Shape a brand that inspires, from anywhere.

Ready to help us build a talent brand that stands out in the digital age? Apply today and be part of something transformational!