SEM Manager (Remote)
📍 Location: Work From Home
💰 Annual Salary: $94,500
🕒 Employment Type: Full-Time
About the Role
Are you a data-driven Search Engine Marketing (SEM) specialist passionate about performance optimization? We are looking for a remote SEM Manager to oversee and refine our paid search campaigns to maximize brand exposure, lead generation, and return on investment (ROI).
As an SEM Manager, you will develop and execute pay-per-click (PPC) advertising strategies, ensuring optimal campaign performance. You will collaborate with internal teams, analyze data, and adapt strategies to achieve business growth objectives. If you thrive in a dynamic, fast-paced environment and enjoy leveraging data to drive results, this role is for you.
Key Responsibilities
1. Strategy Development & Execution
🔹 Create and implement high-impact SEM campaigns across platforms like Google Ads and Bing Ads.
🔹 Define effective targeting, bidding, and keyword strategies to maximize ROI.
🔹 Keep up with industry trends and algorithm updates to enhance campaign effectiveness.
2. Campaign Optimization & Performance Enhancement
🔹 Continuously analyze and fine-tune campaign performance for improved efficiency.
🔹 Implement real-time adjustments to optimize ad placement, CTR, and conversion rates.
🔹 Leverage analytics tools to measure campaign success and guide future strategies.
3. Keyword Research & Audience Targeting
🔹 Conduct in-depth keyword research to improve ad relevance and search rankings.
🔹 Develop targeting strategies based on audience demographics and behaviors.
🔹 Utilize segmentation to reach high-intent users and increase conversions.
4. A/B Testing & Data-Driven Decisions
🔹 Perform A/B tests on ad copies, landing pages, and bid strategies.
🔹 Analyze test results to refine marketing tactics and drive better engagement.
🔹 Maintain a continuous improvement cycle to enhance conversion rates.
5. Budget Management & Cost Efficiency
🔹 Allocate and manage advertising budgets effectively to maximize returns.
🔹 Identify opportunities for cost reduction while improving CPA and CPC metrics.
🔹 Optimize ad spending to minimize waste and increase lead acquisition efficiency.
6. Market Research & Competitor Analysis
🔹 Perform competitive analysis to benchmark against industry leaders.
🔹 Identify market gaps and emerging trends to refine strategies.
🔹 Adapt SEM strategies to align with changing consumer behaviors.
7. Collaboration with Cross-Functional Teams
🔹 Work with designers and content creators to develop compelling ad visuals.
🔹 Ensure SEM campaigns align with broader marketing and sales goals.
🔹 Maintain consistent branding across all digital marketing channels.
8. Reporting & Insights
🔹 Generate detailed reports on SEM performance and provide strategic recommendations.
🔹 Utilize tools like Google Analytics and Google Tag Manager to track progress.
🔹 Translate data into actionable insights to enhance campaign outcomes.
Qualifications & Requirements
1. Required Experience & Skills
✔️ 3+ years of experience in SEM, PPC, or digital advertising.
✔️ Strong expertise in Google Ads, Microsoft Advertising, and SEM tools.
✔️ Analytical skills with the ability to interpret campaign data and optimize performance.
✔️ Proficiency in Google Analytics, Google Tag Manager, and data-driven marketing strategies.
✔️ Ability to manage multiple campaigns while ensuring efficiency and effectiveness.
✔️ Familiarity with landing page optimization and conversion tracking.
2. Preferred Certifications
✔️ Google Ads and Google Analytics certifications are a plus.
✔️ Additional digital marketing certifications are highly desirable.
3. Remote Work Expectations
✔️ Ability to work independently and collaborate remotely with teams.
✔️ Strong communication skills for clear and effective collaboration.
✔️ Highly organized with a problem-solving attitude.
✔️ Adaptable to fast-changing marketing landscapes.
Why Join Us?
🌟 Career Development – Elevate your career with training, mentorship, and leadership opportunities.
🌍 Flexible Work Culture – Work remotely while making a meaningful impact.
🚀 Innovative Team – Join a fast-paced, data-driven marketing environment.
📈 Growth Opportunities – Access resources to sharpen your skills and stay ahead of industry trends.
🤝 Supportive Workplace – Be part of a team that values collaboration, innovation, and inclusivity.
How to Apply?
We invite you to apply if you're ready to leverage your SEM expertise in an exciting, results-driven environment. Join us today and drive impactful digital marketing strategies!
We are an equal opportunity employer committed to fostering diversity and inclusion. Published on: Feb 13, 2025
