Digital Marketing Specialist - Delhi

Are you passionate about digital marketing and eager to join a dynamic team in Delhi? We're seeking both freshers and experienced professionals who are ready to dive into the exciting world of digital marketing. As a Digital Marketing Specialist, you'll be at the forefront of our online presence, driving engagement, increasing brand awareness, and ultimately contributing to our growth and success.

Key Responsibilities:

1. Strategic Planning: Develop and execute comprehensive digital marketing strategies aligned with company objectives. Analyze market trends, customer behavior, and competitor activities to identify growth opportunities.
2. Content Creation: Create compelling and engaging content for various digital platforms, including social media, websites, blogs, and email campaigns. Tailor content to different target audiences while maintaining brand consistency and voice.
3. Social Media Management: Manage and grow our social media presence across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others. Plan and schedule posts, engage with followers, and monitor social media metrics to optimize performance.
4. SEO Optimization: Implement SEO best practices to improve website visibility and organic search rankings. Conduct keyword research, optimize on-page content, and track performance using tools like Google Analytics and SEMrush.
5. Paid Advertising: Plan and execute effective paid advertising campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads. Monitor campaign performance, adjust targeting parameters, and optimize ad spend for maximum ROI.
6. Email Marketing: Develop and execute email marketing campaigns to nurture leads, promote products or services, and drive conversions. Segment email lists, design visually appealing templates, and analyze campaign metrics for continuous improvement.
7. Analytics and Reporting: Generate regular reports to track key performance indicators (KPIs) and provide insights into the effectiveness of digital marketing efforts. Use data-driven analysis to make informed decisions and optimize strategies for better results.

Qualifications:

• Education: Bachelor's degree in Marketing, Communications, or related field preferred. Relevant certifications in digital marketing (e.g., Google Analytics, HubSpot) are a plus.
• Experience: While experience in digital marketing is preferred, we also welcome freshers with a strong interest and willingness to learn. Experienced candidates should have a proven track record of successful digital marketing campaigns.
• Skills: Excellent written and verbal communication skills. Proficiency in digital marketing tools and platforms such as Google Ads, Facebook Business Manager, Hootsuite, etc. Strong analytical abilities and attention to detail.
• Creativity: Ability to think creatively and develop innovative marketing strategies that resonate with our target audience. Stay up-to-date with industry trends and emerging technologies to keep our digital presence fresh and engaging.
• Team Player: Collaborative mindset with the ability to work effectively in a cross-functional team environment. Willingness to share ideas, provide constructive feedback, and contribute to a positive work culture.

Age and Gender Inclusivity:

We believe in equal opportunities for all individuals, regardless of age or gender. Applicants aged 18 to 60 years, of any gender identity, are encouraged to apply. Diversity and inclusion are core values of our company, and we welcome candidates from diverse backgrounds and experiences.

Apply Now:

Ready to take the next step in your digital marketing career? Click on the "Apply For Job" button below to submit your application. Join us in shaping the future of digital marketing in Delhi and beyond!