Digital Marketing Job Description in Kolkata

Are you passionate about digital marketing and eager to explore innovative strategies in the dynamic online landscape? We are seeking both Fresher and Experienced individuals to join our team in Kolkata, where creativity meets technology to drive impactful results. As a digital marketing professional, you will have the opportunity to shape brand narratives, engage diverse audiences, and contribute to the growth of our digital presence.

Key Responsibilities:

1. Strategy Development: Collaborate with cross-functional teams to develop and execute comprehensive digital marketing strategies aligned with business objectives. Analyze market trends, consumer behavior, and competitive landscapes to identify growth opportunities.
2. Content Creation: Create engaging and persuasive content for various digital platforms, including social media, websites, blogs, and email campaigns. Ensure content is optimized for search engines (SEO) and resonates with target audiences.
3. Social Media Management: Manage social media accounts and develop compelling campaigns to increase brand visibility, engagement, and followership. Monitor social media metrics, analyze performance data, and refine strategies for maximum impact.
4. Digital Advertising: Plan, execute, and optimize digital advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and more. Monitor campaign performance, adjust budgets, and implement A/B testing to improve ROI.
5. Email Marketing: Design and implement email marketing campaigns to nurture leads, drive conversions, and foster customer loyalty. Segment email lists, create personalized content, and analyze campaign metrics to enhance effectiveness.
6. Analytics and Reporting: Utilize analytics tools to track, measure, and report on key performance indicators (KPIs) such as website traffic, conversion rates, click-through rates, and ROI. Generate insights, identify trends, and make data-driven recommendations.

Requirements:

• Educational Qualification: Bachelor's degree in Marketing, Communications, or related field. Certification in digital marketing is a plus.
• Experience: We welcome applications from Fresher with a passion for digital marketing and from Experienced professionals with a proven track record in digital marketing roles.
• Skills: Proficiency in digital marketing tools and platforms such as Google Analytics, SEO tools, social media management tools, and email marketing software. Strong analytical skills and attention to detail.
• Creativity: Ability to think creatively, generate innovative ideas, and translate them into compelling digital campaigns that resonate with target audiences.
• Communication: Excellent written and verbal communication skills. Ability to articulate ideas, collaborate effectively with teams, and engage with stakeholders.

Age and Gender Inclusivity: We believe in diversity and welcome applications from individuals aged 18 to 60 years, regardless of gender. We encourage talent from all backgrounds to apply and contribute to our dynamic digital marketing team.

Ready to embark on an exciting journey in digital marketing? Click on the "Apply For Job" button below and submit your application to join us in Kolkata. Let's create impactful digital experiences together!