Digital Marketing Expert

Location: Mumbai
Company: Naukri Mitra

Job Overview:
Naukri Mitra is seeking a highly skilled and motivated Digital Marketing Expert to join our dynamic team in Mumbai. The ideal candidate will develop, implement, track, and optimize digital marketing campaigns across all digital channels. This role requires a deep understanding of current marketing tools and strategies and the ability to lead integrated digital marketing campaigns from concept to execution.

Key Responsibilities:

1. Develop and Manage Campaigns:
   • Design, build, and maintain our social media presence across various platforms (Facebook, Instagram, LinkedIn, etc.).
   • Created and managed paid campaigns on Google Ads, Facebook Ads, and other advertising platforms.
   • Develop SEO/SEM strategies to increase visibility on search engines.
2. Content Creation and Optimization:
   • Work with internal teams to create engaging content that aligns with business goals.
   • Optimize landing pages and user funnels for maximum conversion rates.
   • Manage content calendars and ensure timely content updates across platforms.
3. Data Analytics and Reporting:
   • Measure and report the performance of all digital marketing campaigns.
   • Use data-driven insights to assess effectiveness and optimize spend.
   • Prepare detailed performance reports and provide actionable recommendations to management.
4. Lead Generation and Conversion:
   • Drive consistent, relevant traffic and leads from various digital channels.
   • Monitor and optimize marketing campaigns to ensure high-quality leads and conversions.
5. Stay Updated with Industry Trends:
   • Keep abreast of emerging digital marketing trends and technologies.
   • Evaluate new tools and platforms to enhance marketing strategies.

Requirements:

• Proven experience in digital marketing (3-5 years preferred).
• Strong understanding of SEO, SEM, Google Analytics, and PPC.
• Proficient in using marketing tools such as HubSpot, Hootsuite, and Google Ads.
• Experience in content creation, social media management, and email marketing.
• Excellent communication skills, both written and verbal.
• Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.

If you are passionate about digital marketing and ready to impact, this role offers a fantastic opportunity to grow your career in a supportive and innovative company.