Remote B2B Marketing Strategist

Embark on a Creative Marketing Journey

Imagine spearheading compelling campaigns, crafting impactful narratives, and bringing brands to life—all from the comfort of your home. As a Remote B2B Marketing Strategist, you’ll step into a dynamic role that combines creative freedom with strategic thinking. We’re searching for an imaginative marketing mind to drive engagement, generate quality leads, and guide bold initiatives in a collaborative, remote-first environment. This isn’t just another digital role—it’s your stage to transform big ideas into measurable growth.

Key Role Objectives

Your mission as a B2B Marketing Strategist will revolve around building thoughtful strategies that resonate with niche audiences, elevate brand authority, and lead to tangible conversion outcomes. You’ll analyze data, harness insights, and breathe life into campaigns that inspire trust and action. This role blends art and science, requiring creative fluency and analytical sharpness in equal measure.

Responsibilities That Define This Role

Strategic Campaign Development

• Design innovative content strategies for B2B channels, including whitepapers, landing pages, video scripts, and thought leadership.
• Develop multi-touch, multi-channel marketing plans tailored to business buyer personas.
• Conduct competitive analysis to uncover positioning opportunities and whitespace in crowded verticals.

Content and Asset Creation

• Collaborate with writers, designers, and videographers to produce persuasive content across digital platforms.
• Conceptualize themes for webinars, case studies, and email drip sequences aimed at driving mid-funnel engagement.

Performance Optimization

• Monitor campaign metrics and funnel performance using tools like HubSpot, Google Analytics, and Hotjar.
• Test and iterate messaging strategies based on real-time user behavior and B2B intent signals.
• Leverage A/B testing to optimize subject lines, CTAs, and landing page structure.

Cross-Team Collaboration

• Align with sales, product, and customer experience teams to sync marketing efforts with evolving goals.
• Support account-based marketing (ABM) initiatives and vertical-specific outreach plans.
• Translate technical product updates into compelling, customer-centric marketing content.

Work Environment and Culture

Here, innovation meets autonomy. Our distributed setup allows you to work from anywhere—home, a cozy cafe, or a lakeside cabin—without compromising connection. We foster a culture of experimentation, trust, and curiosity. Weekly brainstorming sessions are more than meetings—they’re creative sprints where ideas flourish. You’ll be surrounded by kind, smart, and driven professionals who thrive on pushing creative boundaries and questioning outdated conventions.

Technology and Tools You'll Use

To keep your strategies sharp and your workflows seamless, you'll work with:

• HubSpot for CRM, email marketing automation, and reporting.
• Google Analytics 4 for advanced attribution modeling and performance insights.
• Canva & Adobe Creative Suite for visual asset development and branding consistency.
• Figma for collaborating on website mockups and interactive landing page flows.
• Notion & Slack for knowledge sharing and streamlined asynchronous communication.
• SEMrush and Ahrefs for keyword strategy, backlink audits, and SEO content planning.

Qualifications and Skillset

Required Experience

• At least three years of crafting and executing B2B marketing initiatives, ideally within the SaaS or technology sectors.
• Proven expertise in developing buyer-centric campaigns for multi-stage customer journeys.
• Experience managing remote projects across time zones with distributed teams.

Creative Strengths

• Strong storytelling instincts that translate abstract concepts into clear, engaging copy.
• Comfortable with rapid ideation, agile workflows, and creative improvisation.
• Familiarity with both the logic of funnel design and the art of brand positioning.

Strategic Thinking

• Adept at interpreting marketing data into actionable insights.
• Ability to balance lead gen goals with long-term brand equity efforts.
• Experience aligning content with strategic business outcomes.

Bonus Points

• Familiarity with video scripting and live stream promotional content.
• Experience integrating AI tools like Jasper or Copy.ai for scaling content ideation.
• Background in demand generation or inbound marketing leadership.

Growth and Development Opportunities

This role is a launchpad. Whether you're aiming to broaden your leadership influence or specialize further into conversion strategy or brand marketing, you’ll find open doors here. Our culture supports creative risk-taking, cross-functional learning, and career pivots that align with your evolving aspirations. We offer dedicated learning stipends, creative retreats, and quarterly mentorship circles to accelerate your personal and professional development.

Compensation and Benefits

Your hard work deserves meaningful recognition. We offer a competitive annual salary of $97,542, along with flexible working hours and a benefits package tailored for remote professionals. Enjoy full health coverage, paid time off, internet reimbursement, and regular virtual team wellness sessions.

Why This Role Matters

In today’s digital-first marketplace, attention is currency, and your strategic mind will guide how we earn it. You won’t be working in the shadows; your work will be visible, measurable, and celebrated. You’ll guide narratives that influence decision-makers, help businesses solve real problems, and foster trust with every interaction.

Ready to Inspire B2B Brilliance?

This is more than just a job—it’s your opportunity to spark change, influence brand perception, and drive meaningful results. If you’re energized by strategy, excited by innovation, and thrive in a culture that champions creativity and remote collaboration, then this is your moment.

Apply now and bring your unique voice to the future of B2B marketing. Let's shape impactful stories together.