Remote Demand Generation Manager

Role Overview

Lead a mission-critical position where your digital marketing expertise and strategic mindset drive impactful global lead generation initiatives. As our Remote Demand Generation Manager, you'll lead data-driven marketing campaigns that fuel business growth. This position offers the opportunity to work from anywhere while driving results at scale, owning end-to-end performance marketing strategies, and collaborating with cross-functional teams. With an annual salary of $100,000, this role blends autonomy, creativity, and innovation to generate measurable results. Your contributions will be central to increasing brand awareness, boosting the sales funnel, and driving sustainable growth through scalable digital efforts designed for a B2B landscape. Your ability to influence key marketing metrics through deep analysis, creative experimentation, and strategic foresight will be vital to this role.

Key Responsibilities

• Develop and execute multichannel demand generation campaigns across digital platforms, including email, paid media, SEO, and webinars
• Own lead acquisition strategy and optimize the marketing funnel to maximize conversion
• Collaborate with sales and product marketing to define MQL/SQL criteria and align campaign messaging
• Analyze campaign data and use insights to refine targeting, messaging, and channel effectiveness
• Manage and optimize marketing automation workflows, landing pages, and nurture sequences
• A/B test creative, subject lines, CTAs, and segmentation to improve performance
• Track KPIs and report weekly on campaign performance, lead quality, and ROI metrics
• Partner with content and design teams to produce high-performing assets
• Monitor competitive trends and recommend strategic enhancements to campaigns
• Support field marketing and partner enablement with scalable demand gen frameworks

Remote Work Environment

This is a fully remote opportunity—no commuting, no office distractions. You’ll join a dynamic, global marketing team that values clear communication, collaboration, and independence.

Team Collaboration

• Agile workflows across global teams
• Cloud-based project management
• Transparent, asynchronous communication

Work Flexibility

• Set your own schedule
• Operate independently within clearly defined goals
• Prioritize focus and deliverable ownership
• Autonomy to experiment with new demand gen approaches

Tools and Technologies

CRM & Automation Platforms

• HubSpot
• Salesforce
• Marketo

Analytics and Reporting

• Google Analytics
• Looker
• Tableau

Advertising and SEO Tools

• Google Ads
• LinkedIn Ads
• Meta Business Suite
• SEMrush
• Ahrefs
• Moz

Communication and Campaign Tools

• Slack
• Asana
• Notion
• Zoom
• Mailchimp
• Unbounce
• Litmus

Required Qualifications

• 5+ years in digital marketing, performance marketing, or demand generation
• Proven success managing B2B demand gen campaigns remotely
• Expertise in lead generation, funnel optimization, and performance tracking
• Proficient with CRM systems, marketing automation, and A/B testing
• Deep understanding of customer journeys, buyer personas, and B2B lifecycle marketing
• An analytical thinker who can translate data into actionable insights
• Excellent communication and project management skills
• Comfortable working across distributed teams and adapting to fast-changing priorities

What You’ll Bring to the Role

• A record of exceeding pipeline generation goals
• A balance of creative vision and data-backed execution
• Proficiency with CPL, CAC, LTV, MQL, SQL, and TOFU/MOFU/BOFU funnel strategies
• Curiosity and passion for marketing automation, lead nurturing, and conversion optimization
• Thought leadership mindset with a proactive approach to campaign experimentation
• Experience managing large budgets and allocating spend efficiently across platforms

Career Growth and Development

You won’t just maintain campaigns—you’ll scale them. This opportunity presents strong potential for advancing into leadership, with the opportunity to:

Long-Term Opportunities

• Own major digital initiatives
• Develop and propose global growth strategies
• Mentor and guide junior marketers

Innovation Focus

• Test emerging tools and methodologies
• Create blueprints for next-gen demand generation
• Contribute to cross-functional strategic planning
• Pioneer scalable systems that deliver repeatable results

Compensation and Benefits

• Competitive remote-first salary: $100,000/year
• Flexible work schedule across global time zones
• Stipend for home office setup and productivity tools
• Annual budget for professional development
• Paid vacation, mental wellness days, and health support

Ready to Lead Remote Growth?

Apply now and transform how companies connect with their audiences. Take the lead in data-driven, remote-first marketing strategies that create meaningful impact. If you thrive in an agile environment and have a passion for turning insights into outcomes, we want to hear from you.