Remote Digital Marketing Specialist Jobs in Canada

Lead Digital Growth from Anywhere in Canada

Step into a transformative opportunity as a Remote Digital Marketing Specialist, where your creativity, strategy, and analytics converge to propel organizational success. This remote role invites marketing professionals across Canada to lead growth-focused campaigns, optimize performance, and influence brand presence from wherever they feel most inspired. With an annual salary of $65,418, you’ll gain more than income—you’ll access impact, innovation, and long-term career mobility. If you’re passionate about building customer engagement through data-informed strategies and compelling storytelling, this position offers the ideal launchpad.

Key Responsibilities and Core Duties

Strategic Campaign Planning and Execution

You’ll be at the helm of digital strategy development, designing cross-channel campaigns that align with target personas and business objectives. Leverage platforms such as Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager to craft tailored messaging, audience segmentation, and lead generation funnels. Success in this role stems from striking a balance between data precision and intuitive market trends, and from executing timely, adaptable content plans across SEO, paid media, and email.

Performance Monitoring and Data Optimization

Digital success demands constant refinement. You'll own key performance indicators (KPIs), such as click-through rates, bounce rates, and cost-per-lead, and run weekly and monthly evaluations using tools like Google Analytics and SEMrush. Your ability to transform these metrics into actionable insights will enable campaign pivots that strengthen ROI and enhance audience engagement. You’ll also champion the integration of A/B testing into content and layout decisions, helping continuously optimize landing pages and calls-to-action.

Brand Messaging and Content Innovation

Whether building out a high-conversion landing page or drafting nurturing sequences, you’ll collaborate closely with copywriters, designers, and developers to bring campaigns to life. Your contribution will ensure content is not only relevant and SEO-optimized but also emotionally compelling. You'll align campaigns with evolving brand narratives and seasonal messaging priorities to reinforce identity and trust. Cultural relevance, linguistic clarity, and a deep understanding of diverse Canadian audiences will be key to your success.

Work Environment and Company Culture

Flexible Remote Work Structure

We understand that great work thrives in personalized environments. This position offers complete remote flexibility across all Canadian provinces. With a digital-first culture, your contributions are measured by results, not by location. Expect structured asynchronous collaboration, frequent check-ins via Slack and Zoom, and outcome-driven project management using tools like Asana and Trello.

Empowering, Inclusive Company Values

You’ll be joining a team that values innovation, accountability, and empathy. Ideas flow freely here, and every contribution—whether you're suggesting a subject line variation or reimagining a brand funnel—is welcomed. Our team comprises strategists, creatives, and technologists who share a passion for our mission, celebrate small wins, and support one another through experimentation and challenges.

Tools, Platforms, and Workflow Systems

Essential Platforms in Daily Use

You will regularly work across:

• Google Analytics and Tag Manager for performance tracking
• Ahrefs and SEMrush for SEO audits and keyword planning
• Meta Ads Manager and Google Ads for campaign execution
• HubSpot, Mailchimp, or Klaviyo for email workflows and lead management
• Canva and Adobe Suite for creative contributions
• Slack, Notion, and Loom for seamless team communication

Process and Workflow Management

Structured workflows guide every campaign cycle. Weekly marketing standups, biweekly sprint reviews, and monthly strategy retrospectives ensure alignment. You'll contribute ideas, own outcomes, and work within sprint frameworks to ensure timely delivery without burnout.

Candidate Profile and Professional Requirements

Required Experience and Expertise

• Minimum 3 years in digital marketing, preferably in a remote capacity
• Proficiency with paid acquisition tools and organic traffic strategies
• Demonstrated ability to manage budgets, forecast campaign outcomes, and optimize performance
• Experience interpreting analytics to guide strategy adjustments
• High-level organizational and written communication skills

Educational Background and Certifications

• Formal education in fields like Business Marketing, Integrated Communications, or Media Studies is strongly valued
• Completion of Google Ads, Google Analytics, or HubSpot certifications is a plus
• Continuing education or upskilling through platforms like Coursera or LinkedIn Learning is viewed favorably

Why This Role Matters to the Company’s Mission

This isn’t a background role—your efforts will shape public perception, user experience, and long-term customer relationships. As a digital specialist, you'll help amplify messaging around our mission and reinforce our position as a customer-first organization. The campaigns you build will spark new conversations, drive engagement, and help the brand stand out in a saturated digital landscape.

Career Progression and Long-Term Growth Opportunities

Internal Mobility and Leadership Potential

This opportunity opens doors to senior marketing leadership pathways. As you demonstrate your capability and impact, you’ll be considered for more complex campaign ownership, cross-departmental strategy planning, and mentoring opportunities. Typical progressions from this role lead to titles such as Digital Growth Strategist, Online Marketing Director, or Head of Performance Marketing.

Learning, Development, and Global Exposure

We invest in our people. You’ll receive access to digital marketing conferences, workshops, and certification programs. Exposure to international markets and varied client types enhances your marketing versatility. Work closely with senior strategists and external consultants who provide mentorship and offer real-world learning experiences.

Start Your Digital Marketing Journey with Us

If you're looking to turn your passion for digital strategy into measurable influence, this remote role offers the ideal starting point. Shape effective marketing campaigns, collaborate with dynamic professionals, and contribute to a brand that values strategic growth and creative expression. Apply now and be part of a team that values insight, innovation, and authentic connections.