Remote Mobile App Marketing Manager
Description
Remote Mobile App Marketing Manager
Introduction to the Role
Are you a compassionate marketing strategist with a passion for mobile technology? Are you energized by spaces where imagination, emotional insight, and data come together to drive measurable impact? We’re looking for a Remote Mobile App Marketing Manager who can blend analytical precision with emotional intelligence to lead mobile app campaigns that genuinely connect with people. This is more than just another digital marketing role—it’s a meaningful opportunity to join a purpose-driven team that believes in supporting one another while building inclusive digital experiences that resonate with diverse audiences.
Our Purpose and Commitment
This role is rooted in a belief that marketing should reflect the communities it serves. Here, we place a strong emphasis on employee well-being, inclusion, and psychological safety. We’ve seen firsthand how professionals from varied backgrounds flourish when they feel heard, supported, and respected. Stories from within our team highlight how new parents, career changers, and multilingual professionals have not only found a place but have also grown into leadership roles. If you’re someone who values belonging as much as business growth, you’ll find a home with us.
What You’ll Be Responsible For
Strategy and Campaign Execution
- Develop comprehensive mobile app marketing strategies tailored to diverse audience segments across global markets.
- Launch and manage multichannel campaigns focused on app installs, engagement, and retention via platforms such as Google UAC, Apple Search Ads, Facebook, and TikTok.
- Lead app store optimization (ASO) initiatives, optimizing listings to improve visibility and conversion in both iOS and Android marketplaces.
Data-Informed Decision Making
- Monitor app marketing metrics, track user behavior trends, and pivot strategies using insights from analytics tools.
- Partner with product and UX teams to understand feature impact and translate findings into user-centric growth strategies.
- Evaluate campaign ROI and implement conversion tracking using tools such as Adjust, Appsflyer, or Firebase.
Inclusive Team Collaboration
- Champion collaborative brainstorming sessions that invite contributions from everyone, regardless of title or tenure.
- Work closely with creative teams to ensure all messaging and visuals align with inclusive design principles.
- Provide mentorship and create safe learning spaces for junior marketers and interns from underrepresented backgrounds.
Work Culture and Values
Our remote-first structure was designed with intention, recognizing that great talent thrives in many forms and in many places. Whether you're based in a bustling city or a quiet town, you’ll be an integral part of a supportive and respectful remote ecosystem.
Key Cultural Values:
- Empathy-Driven Communication: We approach every conversation with compassion and curiosity.
- Psychological Safety: Team members are encouraged to ask questions, share ideas, and admit mistakes without fear.
- Flexible Routines: We trust our people to structure their workdays in a way that suits their lives and energy levels.
- Celebrating Differences: Holidays, languages, neurodiversity, gender identities—these aren’t boxes to tick, but strengths to embrace.
Tools and Technologies You’ll Use
- Analytics & Attribution: Firebase, Appsflyer, Google Analytics for Mobile
- Campaign Management: Meta Ads Manager, TikTok Business Center, Google Ads, Apple Search Ads
- Collaboration Tools: Slack, Notion, Trello, Google Workspace
- ASO & Research: Sensor Tower, Mobile Action, and custom dashboards for performance monitoring
Qualifications and Experience
Essential Skills and Background:
- 3–5 years of experience in mobile app marketing or user acquisition campaigns
- Demonstrated ability to build performance-driven marketing plans with clear KPIs
- Strong understanding of attribution models, cohort analysis, and funnel optimization
- Experience managing app store listings and experimenting with ASO techniques
- Excellent communication skills that demonstrate clarity, compassion, and respect
Desirable Attributes:
- Familiarity with marketing in global or multilingual markets
- A record of advocating for accessibility or DEI initiatives within previous roles
- Experience mentoring or supporting underrepresented team members in tech
- Comfort presenting performance data to both technical and non-technical stakeholders
Growth Opportunities
This role opens doors to exciting future paths such as:
- Director of Mobile Growth Marketing
- Head of Digital Strategy
- Cross-Platform Brand Leadership Roles
Along the way, you’ll receive encouragement to explore workshops, attend virtual conferences, and lead knowledge-sharing circles within the company. We champion internal mobility and support growth across both lateral and vertical career trajectories.
Compensation and Benefits
We understand that competitive compensation reflects respect for your time, skills, and contributions.
- Annual Salary: $83,488
- Comprehensive health and wellness benefits (location-dependent)
- Monthly wellness stipend
- Paid learning opportunities
- Generous paid leave, including inclusive holidays and mental health days
An Invitation to Apply
If you’ve ever wanted to be part of a team that not only markets apps but also uplifts lives, this may be your moment. We welcome applicants from all walks of life—including those returning to work after caregiving, changing careers, or entering tech from unconventional paths. What matters most to us is your integrity, passion, and willingness to grow. We’re building something special, and we’d love for you to help shape it.
Your Next Step Starts Here
Are you ready to lead marketing strategies that feel just as thoughtful as they are impactful? Ready to collaborate with people who care deeply and communicate openly? Let your creativity, compassion, and strategy shine in a role that respects both your talent and your humanity.
Apply now—and help us create mobile experiences that feel as welcoming as they are world-class.
Frequently asked questions (FAQs)
1. What does a normal week look like for a Mobile App Marketing Manager here?
Each week brings a new mix of creative planning and hands-on campaign work. You’ll balance strategy sessions—like mapping out your next app launch or brainstorming with the creative team—with the day-to-day work of tracking installs, monitoring campaigns, and adjusting tactics. One day, you might be running A/B tests for an app store listing; the next, you’re partnering with product or UX to find ways to connect with users in a more meaningful way.
2. How does this team make sure our marketing stays inclusive and people-focused?
Inclusion is baked into everything we do. You’ll work with colleagues from different backgrounds and help shape campaigns that reflect real people’s needs, not just numbers on a page. Team meetings are open and welcoming—everyone’s ideas are valued, and diverse voices are encouraged to share their thoughts. Creative reviews, brainstorming, and messaging are all guided by empathy, psychological safety, and respect for every audience segment.
3. What makes this role different from other mobile app marketing jobs?
You’re not just running ads—you’re building genuine connections. There’s space for experimentation, and your opinion really matters. If you’ve ever felt boxed in or underappreciated, you’ll find the opposite here: flexible routines, room to pitch bold ideas, and a team that cares just as much about each other as hitting targets. Your work goes beyond installs or downloads—it’s about impact, reputation, and positive change.
4. What opportunities will I have to learn, grow, or take on new challenges?
Whether it’s leading a new product launch, diving into global campaigns, or mentoring others, growth happens in all directions. You’ll have a budget for workshops, access to virtual events, and a leadership team that supports you if you want to move up, sideways, or even explore a totally new path in digital marketing. Sharing what you learn—and learning from others—is a big part of the culture here.
5. How does remote work actually feel for marketers on this team?
Remote here means true flexibility. People set routines that work for their lives, and meetings are purposeful, not endless. Collaboration happens across time zones, and digital tools keep everyone connected without feeling overwhelmed. You’ll find plenty of space for focused work—and just as many chances to swap ideas, support each other, and celebrate wins, big or small.
