Remote Paid Media Specialist

Introduction to the Role

Ready to help redefine digital advertising while working from the comfort of anywhere? This opportunity for a Remote Paid Media Specialist is perfect for an agile, imaginative professional who thrives at the intersection of creativity and data. If you’re driven by the thrill of crafting compelling ad campaigns and watching the results roll in across platforms like Google Ads, Meta, TikTok, and more, then this role was made with you in mind. Join a company that believes in doing things differently—innovative projects, team autonomy, and a bold vision for the future of digital engagement. With an annual salary of $54,455, this isn’t just another remote gig; it’s a gateway to long-term impact.

About the Company Culture

We're a collective of marketers, strategists, and creatives committed to producing work that surprises, delights, and drives growth. From small-scale experiments to full-blown integrated campaigns, our team brings an inventive spirit to every challenge. Remote collaboration is second nature here—we thrive in Slack huddles, Zoom brainstorms, and Figma mockups. Diversity, inclusion, and curiosity are cornerstones of our culture. And whether it’s a quirky idea that goes viral or a deeply analytical campaign pivot, our mantra is: let’s test it, learn from it, and scale it.

Key Responsibilities

Campaign Development & Optimization

• Spearhead the planning, launch, and fine-tuning of paid advertising initiatives across platforms like Google, Facebook, Instagram, LinkedIn, and TikTok.
• Collaborate with creative and analytics professionals to align messaging with performance data and audience behavior.
• Own all aspects of campaign setup—from ad structuring to resource allocation.

Evaluating Campaign Impact

• Turn performance metrics into valuable recommendations using visual reports and regular briefings.
• Implement comparative ad testing and iterative experiments to polish messaging, imagery, and calls-to-action.
• Utilize platforms such as Google Analytics, Looker Studio, and Excel to analyze and interpret user engagement.

Ad Spend & Resource Allocation

• Oversee monthly, quarterly, and annual media spend in line with key benchmarks and performance indicators.
• Suggest changes in direction or reallocate funding as needed based on campaign health and data insights.

Collaborative Project Involvement

• Liaise with content creators, brand strategists, and marketing teams to ensure storytelling cohesion across platforms.
• Present campaign summaries and strategic insights in remote team huddles.
• Mentor junior team members and freelancers supporting paid media workstreams.

Tools and Technology Environment

Your day-to-day toolkit is packed with industry-leading platforms and automation systems to supercharge your work:

• Google Ads and Meta Business Suite for ad deployment and performance monitoring.
• SEMrush, Ahrefs, and Keyword Planner for uncovering keyword variations and search intent trends.
• Slack, Notion, and Airtable for seamless team communication and campaign planning.
• Canva, Figma, or Adobe Suite to fine-tune creative briefs or mockups.
• Google Sheets with advanced formulas and pivot tables for budget tracking and forecasts.

Desired Skills and Qualifications

Must-Haves

• 2+ years of experience managing and optimizing paid media campaigns, preferably in a remote setup.
• Strong command of ad platforms, including Google, Facebook, and TikTok Ads Manager.
• Demonstrated ability to interpret marketing data and make data-informed decisions.
• Solid grasp of audience segmentation, targeting strategies, and keyword diversification.
• Strong organizational habits with the ability to handle multiple tasks at once.

Nice-to-Haves

• Familiarity with retargeting strategies, display advertising, and video campaigns.
• Comfortable working with automation tools or basic scripts to streamline ad operations.
• Prior experience at a performance marketing agency or in a SaaS environment.
• Creative flair for storytelling through headlines, descriptions, and visual ideation.

Work Environment & Collaboration Style

This is a fully remote position, giving you the freedom to shape your own workspace—whether you’re caffeinated at a city co-working hub or working poolside. Our virtual culture is built on responsiveness, transparency, and mutual respect. Weekly syncs and monthly retrospectives help us stay aligned and engaged. We value initiative, creativity, and a willingness to push boundaries. If you’ve got an unconventional idea, we’re listening.

Growth and Development Opportunities

This role isn’t static; it evolves with you. Whether you’re looking to become a media strategist, lead performance marketing across verticals, or head up a cross-functional growth team, your trajectory is wide open. You’ll have access to professional development budgets, mentorship programs, and quarterly feedback sessions tailored to your growth goals. We're not just hiring for now—we’re investing in your long-term potential.

What Success Looks Like in This Role

You’ll know you’re thriving here when:

• Your campaigns consistently deliver strong return on ad spend (ROAS) and engagement.
• You’re seen as a go-to strategist by peers and leadership.
• You take smart risks that push the boundaries of creativity and performance.
• You help elevate the brand’s voice across every ad platform.

Why This Role Stands Out

✨ Creative Freedom: Experimentation is celebrated. Bring your wildest testing concepts to life.

✅ Autonomy with Support: You’ll own your work while benefiting from smart, collaborative teammates.

🌎 Remote-First Culture: Flexibility is baked into our workflow and philosophy.

📊 Transparent Feedback: Regular performance discussions and open feedback loops are part of the process.

📚 Ongoing Learning: Enroll in industry certifications and attend global digital marketing summits.

Ready to Take the Leap?

We’re seeking someone who transforms advertising into an experience that leaves a lasting mark. If you’re a digital advertising expert who loves turning clicks into conversions and strategy into impact, this could be the role that propels your career forward. Bring your originality, analytical mindset, and bold thinking to a team that values both innovation and results.

🚀 Step into your next career milestone—apply today and lead the way in tomorrow’s digital advertising landscape!