Remote Performance Marketing Analyst

Position Summary

Step into a pivotal digital role as a Remote Performance Marketing Analyst, where data-driven strategy meets creative execution in a fully remote environment. This position is tailored for analytical professionals with a knack for converting complex performance data into actionable insights that drive high-ROI marketing campaigns. You'll partner with cross-functional teams to optimize media buying, refine funnel performance, and help shape strategic marketing decisions based on real-time analytics. If you’re ready to harness the full potential of performance data and contribute to measurable business outcomes, this opportunity offers a rewarding platform for growth and innovation.

Primary Responsibilities

Campaign Analytics and Optimization

• Evaluate performance metrics across channels such as Google Ads, Meta, display networks, and paid search.
• Design and implement A/B and multivariate tests to optimize ad creative, targeting, and landing pages
• Track KPIs like conversion rates, cost-per-click (CPC), customer acquisition cost (CAC), and return on ad spend (ROAS)
• Refine performance strategies using segmentation, cohort analysis, and audience lifetime value modeling.

Data Reporting and Strategic Insight

• Develop detailed dashboards and custom reports using platforms like Looker Studio, Tableau, and Power BI.
• Interpret trends, identify opportunities for campaign improvement, and present findings to stakeholders in weekly and monthly reviews.
• Provide strategic recommendations for budget reallocations based on market performance, seasonality, and emerging trends.

Budget Management and Performance Forecasting

• Monitor daily, weekly, and monthly spending to ensure budget alignment with campaign goals.
• Forecast future outcomes using past performance benchmarks and predictive modeling.g
• Partner with finance and leadership to plan marketing spend and assess channel profitability

Remote Work Environment

Digital-First Collaboration

• Participate in daily asynchronous updates and weekly team syncs via Zoom, Slack, and Notion.
• Utilize collaborative platforms, such as Asana, Trello, or Jira, for project tracking to maintain transparency.
• Engage in open dialogue with team members to brainstorm, problem-solve, and co-create strategies.

Culture of Accountability and Growth

• Take ownership of your outcomes and work with autonomy while receiving strategic support.
• Join regular performance review cycles that focus on learning, iteration, and improvement.
• Be part of a team that values curiosity, innovation, and initiative in every decision made.

Platforms and Tools

Analytics and Insights

• Google Analytics 4 for traffic, behavior, and conversion analysis
• Mixpanel, Amplitude, and Heap for user flow and retention monitoring
• SQL and BigQuery for advanced data extraction and database integration

Ad Campaign Platforms

• Meta Ads Manager, Google Ads, LinkedIn Ads, and programmatic platforms such as DV360
• Use campaign performance data to refine targeting and creative strategies across platforms.

Attribution and Tag Management

• Implement and monitor tracking via Google Tag Manager (GTM), Facebook Pixel, and custom UTM structures
• Integrate offline conversions and third-party data to improve attribution accuracy

Required Skills and Experience

Education and Technical Qualifications

• Bachelor’s degree in Marketing, Analytics, Economics, or a related field
• 2–4 years of experience in performance marketing, paid media analytics, or digital campaign management

Data-Driven Marketing Expertise

• Familiarity with metrics such as cost per acquisition (CPA), average order value (AOV), and revenue per click (RPC)
• Experience designing and managing paid marketing campaigns across multiple digital platforms
• Confidence working with conversion funnels and identifying drop-off points

Communication and Organizational Skills

• Strong analytical writing skills with the ability to deliver clear reports and business insights
• Capability to prioritize tasks, manage deadlines, and handle complex, multi-channel campaign structures

Compensation and Benefits

Competitive Salary

• Annual Salary: $83,197
• Eligibility for performance incentives tied to campaign effectiveness and company goals

Comprehensive Benefits

• Fully remote work setup with flexible scheduling
• Inclusive wellness benefits that support physical, dental, and visual health needs
• Long-term financial planning, support, savings programs, and performance-linked bonuses
• Professional development funding for certifications, courses, and conferences

Additional Perks

• Access to the latest marketing and analytics software
• Quarterly remote team-building experiences and optional retreats
• Monthly wellness stipend and home office upgrade budget

Career Advancement Opportunities

Long-Term Growth Path

• Advance into strategic roles such as Digital Strategy Lead, Growth Marketing Manager, or Head of Paid Media
• Build a portfolio of measurable wins that demonstrate campaign scaling and optimization
• Receive mentorship from senior team members in marketing, analytics, and business intelligence

Performance Milestones

• Improve campaign CTR and conversion rates through structured experimentation
• Deliver sustained improvement in customer retention and re-engagement campaigns
• Reduce acquisition costs while maintaining or increasing customer lifetime value

Final Call to Action

If you're ready to combine analytical expertise with creative thinking in a role that rewards results, then now is the time to take the next step. Join a collaborative, remote-first marketing team where your performance insights directly shape business strategy. Apply today to turn your marketing analysis skills into a meaningful, impactful career in digital performance marketing.