Remote Performance Marketing Analyst
Description
Remote Performance Marketing Analyst
Position Summary
Step into a pivotal digital role as a Remote Performance Marketing Analyst, where data-driven strategy meets creative execution in a fully remote environment. This position is tailored for analytical professionals with a knack for converting complex performance data into actionable insights that drive high-ROI marketing campaigns. You'll partner with cross-functional teams to optimize media buying, refine funnel performance, and help shape strategic marketing decisions based on real-time analytics. If you’re ready to harness the full potential of performance data and contribute to measurable business outcomes, this opportunity offers a rewarding platform for growth and innovation.
Primary Responsibilities
Campaign Analytics and Optimization
- Evaluate performance metrics across channels such as Google Ads, Meta, display networks, and paid search.
- Design and implement A/B and multivariate tests to optimize ad creative, targeting, and landing pages
- Track KPIs like conversion rates, cost-per-click (CPC), customer acquisition cost (CAC), and return on ad spend (ROAS)
- Refine performance strategies using segmentation, cohort analysis, and audience lifetime value modeling.
Data Reporting and Strategic Insight
- Develop detailed dashboards and custom reports using platforms like Looker Studio, Tableau, and Power BI.
- Interpret trends, identify opportunities for campaign improvement, and present findings to stakeholders in weekly and monthly reviews.
- Provide strategic recommendations for budget reallocations based on market performance, seasonal trends, and emerging market developments.
Budget Management and Performance Forecasting
- Monitor daily, weekly, and monthly spending to ensure budget alignment with campaign goals.
- Forecast future outcomes using past performance benchmarks and predictive modeling.g
- Partner with finance and leadership to plan marketing spend and assess channel profitability
Remote Work Environment
Digital-First Collaboration
- Participate in daily asynchronous updates and weekly team syncs via Zoom, Slack, and Notion.
- Utilize collaborative platforms, such as Asana, Trello, or Jira, for project tracking to maintain transparency.
- Engage in open dialogue with team members to brainstorm, problem-solve, and co-create strategies.
Culture of Accountability and Growth
- Take ownership of your outcomes and work with autonomy while receiving strategic support.
- Join regular performance review cycles that focus on learning, iteration, and improvement.
- Be part of a team that values curiosity, innovation, and initiative in every decision made.
Platforms and Tools
Analytics and Insights
- Google Analytics 4 for traffic, behavior, and conversion analysis
- Mixpanel, Amplitude, and Heap for user flow and retention monitoring
- SQL and BigQuery for advanced data extraction and database integration
Ad Campaign Platforms
- Meta Ads Manager, Google Ads, LinkedIn Ads, and programmatic platforms such as DV360
- Use campaign performance data to refine targeting and creative strategies across platforms.
Attribution and Tag Management
- Implement and monitor tracking via Google Tag Manager (GTM), Facebook Pixel, and custom UTM structures
- Integrate offline conversions and third-party data to improve attribution accuracy
Required Skills and Experience
Education and Technical Qualifications
- Bachelor’s degree in Marketing, Analytics, Economics, or a related field
- 2–4 years of experience in performance marketing, paid media analytics, or digital campaign management
Data-Driven Marketing Expertise
- Familiarity with metrics such as cost per acquisition (CPA), average order value (AOV), and revenue per click (RPC)
- Experience designing and managing paid marketing campaigns across multiple digital platforms
- Confidence working with conversion funnels and identifying drop-off points
Communication and Organizational Skills
- Strong analytical writing skills with the ability to deliver clear reports and business insights
- Capability to prioritize tasks, manage deadlines, and handle complex, multi-channel campaign structures
Compensation and Benefits
Competitive Salary
- Annual Salary: $83,197
- Eligibility for performance incentives tied to campaign effectiveness and company goals
Comprehensive Benefits
- Fully remote work setup with flexible scheduling
- Inclusive wellness benefits that support physical, dental, and visual health needs
- Long-term financial planning, support, savings programs, and performance-linked bonuses
- Professional development funding for certifications, courses, and conferences
Additional Perks
- Access to the latest marketing and analytics software
- Quarterly remote team-building experiences and optional retreats
- Monthly wellness stipend and home office upgrade budget
Career Advancement Opportunities
Long-Term Growth Path
- Advance into strategic roles such as Digital Strategy Lead, Growth Marketing Manager, or Head of Paid Media
- Build a portfolio of measurable wins that demonstrate campaign scaling and optimization
- Receive mentorship from senior team members in marketing, analytics, and business intelligence
Performance Milestones
- Improve campaign CTR and conversion rates through structured experimentation
- Deliver sustained improvement in customer retention and re-engagement campaigns
- Reduce acquisition costs while maintaining or increasing customer lifetime value
Final Call to Action
If you're ready to combine analytical expertise with creative thinking in a role that rewards results, then now is the time to take the next step. Join a collaborative, remote-first marketing team where your performance insights directly shape business strategy. Apply today to turn your marketing analysis skills into a meaningful, impactful career in digital performance marketing.
Frequently asked questions (FAQs)
1. What’s a real week in this job look like?
Most weeks are a mashup of digging into ad results, tracking what’s working (and what isn’t), and coming up with ideas to boost numbers. Some days, you’re buried in dashboards. Others, you’re working with creative or paid media teams to try a new test. There’s always a new metric to chase—or a weird spike to explain.
2. How much say do I have in campaign strategy?
Plenty. If you spot a pattern or a new opportunity, your input shapes what we test next. You’ll be asked to pitch ideas for spend, targeting, and even creative swaps. There’s not a lot of “just follow orders”—if you see a way to improve results, you can run with it.
3. What’s the work/life balance really like?
The hours are flexible—no one cares if you take a break mid-day or log in early, as long as you get results and hit deadlines. We’re remote, so folks work across time zones and check in async. As long as you communicate, you’re good.
4. What if I want to learn a new tool or get better at analytics?
Go for it. We have a budget for courses and conferences, and if you want to test new analytics platforms or experiment with data, the team encourages it. People here are always swapping tips and showing off cool reporting hacks. Curiosity is a plus.
5. How do you handle feedback and campaign results?
It’s honest and regular. If something’s off, you’ll hear about it quick—but so will the whole team, and you’ll brainstorm fixes together. Wins are celebrated and misses are lessons, not finger-pointing sessions. If you’re open to feedback, you’ll grow fast here.
