🌍 Virtual Mobile Ads Specialist (Remote)

💸 Compensation and Role Type

Annual Salary: $94,997
Type: Full-Time
Location: Remote
Work Mode: 🧑‍💻 Work-from-home Ad Campaign Strategist

🌟 About the Company

We believe that great work is driven by passion, powered by technology, and built on a sense of belonging. We are a digital-forward team known for crafting impactful mobile ad experiences while fostering a supportive space where professionals from varied walks of life are empowered to thrive. Our culture encourages individuality, embraces growth, and supports flexible work arrangements, making us a top destination for those exploring remote mobile advertising careers with a meaningful impact.

Everyone here has a story, and every story is respected. Whether you’re a parent working around nap times, a student turning passion into profession, or someone rebuilding a career remotely, this is a place for you to thrive.

💬 "Coming from a non-traditional background, I was welcomed not only for my skills but for my story. That warmth shaped my entire remote experience." — Jordan M., Former Team Member

🚀 Role Overview

As our new Virtual Mobile Ads Specialist, you’ll step into a fully remote performance marketing team that focuses on creating lasting engagement between brands and mobile-first users. In this role, you’ll lead the lifecycle of mobile advertising—from creative concept to optimization—across platforms such as Google Ads, Meta (Facebook/Instagram), TikTok, and additional DSP networks.

This position is ideal for someone who excels in strategy, storytelling, and real-time analytics and seeks to advance within a collaborative, data-driven, and inclusive team. If you’ve searched for remote-based mobile campaign strategist roles where you can make a difference, this is it.

🎯 Key Responsibilities

📱 Campaign Management

• Develop and implement strategic mobile ad campaigns across iOS and Android environments
• Create and optimize ads on Google UAC, Meta Ads Manager, TikTok Ads, and in-app networks

📊 Performance Optimization

• Use A/B testing, audience segmentation, and geotargeting to improve ad effectiveness
• Monitor and analyze KPIs such as CPI, CTR, ROAS, and LTV using platforms like Adjust, Appsflyer, and Google Analytics

🤝 Cross-Functional Collaboration

• Work closely with designers, developers, and copywriters to ensure ad creatives resonate with diverse audiences
• Deliver clear reports and presentations to clients and internal stakeholders on campaign performance

📈 Industry Awareness

• Stay updated with the latest trends, privacy regulations, and platform updates affecting mobile advertising

🧠 Required Qualifications & Skills

• 2+ years of experience in mobile advertising, digital performance marketing, or paid media
• Proven success with managing app promotion strategies or in-app engagement campaigns
• Familiarity with programmatic ad buying, MMPs (e.g., Appsflyer), and mobile analytics platforms
• Strong knowledge of creative best practices for mobile ad formats (native, video, playable, etc.)
• Ability to analyze large data sets and turn insights into action
• Exceptional communication skills in a remote team setting
• Passion for emerging ad tech and a continuous learner’s mindset

⚠️ Even if you don’t meet every qualification, we encourage you to apply. We value diverse viewpoints and experiences that lead to better results.

🤝 Our Commitment to Diversity & Belonging

Our team is deeply committed to offering all a welcoming and fair experience. We believe in cultivating an environment where diverse viewpoints and experiences are acknowledged and uplifted.

🧩 Inclusion Pillars

• Accessibility: Tools and spaces that work for everyone
• Equity: Fair opportunities at every career stage
• Representation: A place where all identities are visible and celebrated

From Employee Resource Groups (ERGs) to anonymous feedback loops, we support initiatives that promote mental health, enhance workplace safety, and foster continuous inclusion.

💬 What It’s Like to Work Here

🌍 Remote-First Culture

• Work from anywhere that helps you do your best work

🗣️ Inclusive Communication

• We prioritize clarity, listening, and intentional language

🎓 Learning & Development

• Ongoing learning stipend and mentorship programs

🧘 Wellness & Flexibility

• Flexible hours, mental health days, and wellness resources

🚀 Growth Pathways

• Opportunities for promotion, leadership training, and lateral career moves

👥 Team Bonding

• Remote coffee chats, cultural celebrations, and Slack shout-outs keep our community strong

"The most human remote job I’ve ever had—structured but personal, tech-forward but people-first."

🔑 Why You Matter

You’re not just setting up campaigns as a virtual mobile ads specialist. You influence how users engage with mobile platforms, enable brands to speak authentically, and shape better online experiences. Your strategies elevate performance, but more importantly, they reflect respect and representation.

This opportunity exists because your creativity and insights can help us build smarter, more inclusive marketing.

🧰 Success in This Role Looks Like

• ✅ Consistently improving ROAS and user acquisition efficiency
• ✅ Collaborating effectively across remote teams and time zones
• ✅ Experimenting boldly and learning fast
• ✅ Prioritizing inclusive, user-first advertising strategies
• ✅ Leading with data while staying grounded in empathy

💌 Ready to Apply?

We hope you'll apply if this role aligns with your strengths, curiosity, or dreams. You don’t have to check every box to be considered—we care more about who you are and how you think than a perfect resume.

📣 We’d love to hear your story—apply today!
Published on: Apr 25, 2025